11/15/2013

How To Make More Money With Article Marketing

By Royce Arnhart


Not understanding the various elements of article marketing could do a lot of harm for your business. Instead of worrying about what you don't know, why don't you build up what you do know, starting with the article marketing tips in this article, and taking more interest in those resources offered to help.

If you want to raise your chances of your article being found by searches, don't make the mistake of publishing it in more than one place. Far better to publish it once, under a single URL, and linking to it with tags from other locations. This is because Google's way of ranking pages in searches is based on the number and quality of links to a single page. The more times your page appears, the more places those links will accumulate, and the weaker your search results will be.

Make sure you do proper research for all of your articles. You want to be known as the guy who has great information, not as the guy who is spouting lies and false facts. Nothing can kill your reputation faster than being branded as a liar or a lazy writer.

Try your hand at article marketing as part of your online marketing technique. Article marketing basically entails advertising through using articles on your site. These articles, if well-written, can get you much needed traffic to your website. They are published in article directories and many include a box that allows you to post information about you and your site as a sort of promotion.

Article marketing can be a very effective way to drive traffic to your business, but you should never attempt to use shoddy techniques, like automated article writers. These software programs produce horrendous work that will get you thrown off of most article directories in a hurry. Do it yourself or outsource it, but never automate the process.

Make sure you don't use overly complicated or formal language in your articles, or you run the risk of driving away your readers. Use simple, everyday language that is clear and straightforward to understand. You want to appeal to the widest audience possible, so don't pitch your articles too high.

It's a good idea to mix up the kinds of articles you write so you have a variety to choose from. Don't just write "Q&A"? pieces or "how to" guides. Alternate these styles, or throw in a "top 10" list. Rotate through the different types, and see which are attracting the most attention.

Be sure the first paragraph of your article is the best. Search engines and readers generally look to the beginning paragraph of articles to determine article importance. Incorporate references to your best information in that initial paragraph to grab attention. Be sure you have interesting content without giving all of the information away about it. You want people to read the whole thing.

Write a great article with great content. The article directories will likely disapprove your submission if it is a blatant promotion of your product. You need to submit articles that add value for the reader and are likely to meet the criteria of the web searches that are performed.

Start using the techniques learned here to present and advertise your products in a way that attracts new and existing customers. Try out a few different ideas and see what is the most beneficial for you and your company.

You can see that article marketing is still a very effective way to drive traffic to your site. Article spinning is especially helpful to those who need many similar articles in a short period of time to help with submitting to directories and backlinking. When outsourcing, article rewrites and spinning, tend to be significantly cheaper that having original articles written because it gives the writer a basic template and less work. So what works for you? It is up to you decide what fits your time lines best and whether or not you need many similar articles or lots of completely unique content. Happy writing!




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