11/12/2013

Tips For Using Facebook Marketing In Your Business

By Stavros Georgiadis


There are no miracle methods you can use to develop a successful social media marketing campaign. Every company out there has an audience that has various dislikes, likes, needs and wants. In order to use Facebook successfully, you need to learn all you can about it. This article will help to educate you on the subject.

Be sure to link all content published online back to your Facebook page. For example, link a summary of your blog onto Facebook if you have one. Even your tweets from Twitter can be linked to Facebook and be displayed there.

Answer any questions and respond to comments on Facebook. Show that you appreciate their questions and comments, and give helpful responses. When you already have an answer available on your website, link to it.

You will be able to put your fans email addresses on a list that will reach them using the 'custom audiences' feature. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Improve the Facebook marketing interface of your page using custom tabs. Tabs will give you the opportunity to organize information on your page. For instance, if you have a store, you can create a tab just for that.

Answer questions and comments quickly. Be sure and thank each person for contacting you, and make an effort to provide them with the information they require. If you have a page on your site that holds the information they need, share the link with them.

Be sure your posts are valuable. Your followers should be able to get something valuable out of each post you make, whether it's a deal, a bit of knowledge or some inside information on your latest product. Steer clear of selling too much, however, or you may tire your followers too quickly.

Include places in the body of your Facebook page. Make a connection to communicate with visitors by asking them to sign up or register and offering them something in return. Hold contests and sweepstakes or just offer free samples of the product.

Only post updates that are pertinent to your area of business. Make sure you are talking about things that interest your customers. Use your own personal Facebook account if you wish to do that.

You may hit a few stumbling blocks when you first start into your Facebook marketing forays. A good way to begin is by adding Facebook buttons to your own sites. This helps visitors find your page much easier, and it is a less intrusive method of marketing. When they "like" your business on Facebook, you will be able to easily update them on happenings in your business.

Always allow people to write their own comments on your wall. You will find that this is a good way to keep people's negative comments away, but you need to care about their feelings.Having read this article, you should now know how to effectively use Facebook as a marketing tool. Use these tips to reap the benefits of a Facebook marketing campaign. Start working on your campaign and you will soon get good results.




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