There are many products that sell very well on Amazon. Most people that try to sell products from Amazon will often choose the most popular products that are selling right now. Although this is a very good strategy, it is a very poor strategy in regard to generating targeted traffic. If you're paying for advertising, it's going to cost you the most money to focus on the most popular keywords for the most popular products. The strategy, sub niche targeting, involves looking at keywords that are related to less popular products, targeting those, and making phenomenal sales. Here is how the strategy works and how you can bank using Amazon.com this year.
If you have ever done keyword research, you know that longtail keywords are the easiest to rank for. This is something that most people understand, especially if they are going after organic traffic opposed to paid traffic. In the same sense, when you are looking for a way to bring more visitors at a lower cost using pay per click advertising, you want to target long tail keywords that may not be as expensive.
The cost of each click has to do with the popularity of the keyword term. If you place an ad, and only a handful of people are searching for that keyword term, you will more than likely not make a lot of sales. However, by targeting hundreds of long tail keywords in your PPC advertising, you can benefit from the sheer volume of visitors because you are targeting so many keywords.
In relation to Amazon, there are specific categories of products in niches that are very much related. By targeting keywords that represent products that are less popular on Amazon, by targeting hundreds of them, through paid advertising, or if you are going to do organic advertising, the volume of visitors will be high enough where you would make a good profit from your efforts.
As a byproduct, they may also purchase the most popular product simply because you got them to Amazon. It is a win-win situation, any strategy that can save you advertising dollars, and also help you generate more cash selling Amazon products in 2014.
If you have ever done keyword research, you know that longtail keywords are the easiest to rank for. This is something that most people understand, especially if they are going after organic traffic opposed to paid traffic. In the same sense, when you are looking for a way to bring more visitors at a lower cost using pay per click advertising, you want to target long tail keywords that may not be as expensive.
The cost of each click has to do with the popularity of the keyword term. If you place an ad, and only a handful of people are searching for that keyword term, you will more than likely not make a lot of sales. However, by targeting hundreds of long tail keywords in your PPC advertising, you can benefit from the sheer volume of visitors because you are targeting so many keywords.
In relation to Amazon, there are specific categories of products in niches that are very much related. By targeting keywords that represent products that are less popular on Amazon, by targeting hundreds of them, through paid advertising, or if you are going to do organic advertising, the volume of visitors will be high enough where you would make a good profit from your efforts.
As a byproduct, they may also purchase the most popular product simply because you got them to Amazon. It is a win-win situation, any strategy that can save you advertising dollars, and also help you generate more cash selling Amazon products in 2014.
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