4/08/2014

What You Need To Know About Video Marketing

By Meagan Smith


YouTube is growing by the minute, it's no secret that videos are taking over the internet as the #1 way to view content. Big companies and internet marketers understand the power of using videos to communicate and connect with people, it's also an opportunity to generate an incredible amount of targeted traffic as well as leads and sales for your business. Read this quick article to learn some powerful video marketing tips.

Videos are great if you are selling any product or service on the internet, it's been proven that videos increase sales way more than reading about the product on a website or article. Consumers are smarter than ever, they like to know they are getting value for their money so it's crucial that you use videos to present the many benefits of your product or service.

Your content needs to be interesting. It should be entertaining and/or newsworthy, not just a sales pitch for your product. Everyone is looking for useful information, not a simple commercial. The more interesting and engaging your videos, the more likely you will be to see sustained growth and increases in traffic in the long run.

Getting people to watch the video is the first step, the second step is using the traffic the video receives to build a targeted email list that you can use to market or promote other products and services. A mailing list will allow you to have a direct source of interested prospects for all your products.

Video marketing is not rocket science, it's something you master as you make more and more videos. The more videos you make the better you'll become at it. Hopefully through this article you now understand the many benefits of adding video marketing as one of your main skills to generate more leads & sales.




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