According to several reports, Apple is planning to debut full-screen, TV-like video commercials that launch automatically on iOS devices, including the iPad and iPhone, later this year. The iAds mobile ad network will be used to manage the new video ads.
Many are calling this latest venture Apple's attempt to tap into the lucrative TV budgets of big-brand advertisers. Brands will have the ability to re-purpose TV ads that they have already produced and use them to target users of mobile devices. Unlike the current ads from iAds, full-screen in-app video ads will be hard for users of iOS devices to ignore, so it is thought that the ads will be much more effective and thus more appealing to some of the big brand names.
No one is arguing that app developers need to earn a living and sponsored in-app ads are one way in which such developers can earn money for their work. However, do you really need to see full-screen, in-app video ads?
It is not yet known whether Apple will sell these new full-screen in-app video ads via ad exchange auctions or directly to advertisers as bundled commercial packages with a guaranteed number of views for each ad bought.
Apple are said to be introducing the new full-screen video ads in an attempt to attract new advertisers to the iAds network and to encourage existing advertisers to spend more money. As of yet, Apple has not released any details about the cost of the new video ads. It is safe to say that Apple will be hoping to attract many major advertising partners, such as Pepsi, Coca-Cola, Procter & Gamble, Nissan and McDonald's.
Many are calling this latest venture Apple's attempt to tap into the lucrative TV budgets of big-brand advertisers. Brands will have the ability to re-purpose TV ads that they have already produced and use them to target users of mobile devices. Unlike the current ads from iAds, full-screen in-app video ads will be hard for users of iOS devices to ignore, so it is thought that the ads will be much more effective and thus more appealing to some of the big brand names.
No one is arguing that app developers need to earn a living and sponsored in-app ads are one way in which such developers can earn money for their work. However, do you really need to see full-screen, in-app video ads?
It is not yet known whether Apple will sell these new full-screen in-app video ads via ad exchange auctions or directly to advertisers as bundled commercial packages with a guaranteed number of views for each ad bought.
Apple are said to be introducing the new full-screen video ads in an attempt to attract new advertisers to the iAds network and to encourage existing advertisers to spend more money. As of yet, Apple has not released any details about the cost of the new video ads. It is safe to say that Apple will be hoping to attract many major advertising partners, such as Pepsi, Coca-Cola, Procter & Gamble, Nissan and McDonald's.
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