7/25/2014

Does Google Favor Videos In The Search Engines? Understanding Video Marketing

By John Musa


The answer to whether videos are favored by Google when it comes to search rankings is double-sided. First, a person has to understand that tags, descriptions and other search engine optimization strategies must be employed in order for Google to even favor any video in the rankings.



So the short answer is Google doesn't favor videos as they must have the text tags and descriptions in order to be ranked at all. However, you're naturally going to employ this tactic, and this is where the true results come into play. You see, Google does actually favor videos, as they are usually highlighted at the top of search results in many cases. Not all search results are going to have an accompanying video, but the ones that do are going to be at the top.

In the past, you would have to click on the videos tab to search for videos. You still do that of course if you want to search for videos exclusively; however, the top ranking videos for a search tear are going to show up in the web search as well. This is a good thing for you though as videos are definitely interesting content for people searching the web. Use videos to help bolster your rankings in the search engines concerning certain keywords. You can then direct traffic to your main site through the videos. All you have to do is learn how to use them to your advantage.

Search engines love content - there is no doubt about it. Today, it has also been found out that Google loves videos too! Statistics has shown that websites with YouTube videos have gained a huge advantage over those who do not utilize videos as part of their online marketing campaign. Considering that YouTube is now owned by Google, this would be the perfect place to start your video marketing efforts. Just like any other SEO strategy, you need to target the right keywords, use appropriate headlines, an engaging video description which links to your website.

You now know if Google favors videos on their search results. If you decide to use videos on your website, then you should focus on creating quality videos. The videos you create should be informative and it should solve the problems that people might be having.

Nobody knows for sure if Google favors videos, but they seem to like a mix of content to display. Your best best is to try to rank your video for search terms that don't already have any videos ranked. If you do that, your video is very likely to get considered as the large search engine tries to display a variety of options for users.




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