5/20/2019

Cost Effective SME Marketing Solutions

By Scott Russell


SMEs have to formulate marketing strategies so they can grow and compete in this industry. If they got recognized by the industry, this only means that they have passed the profit bar. They also have begun to become one of the prominent companies here. One of the things they need to do is implementation of marketing solutions Totowa NJ.

They maximize the use of four Ps for the key factor summarization in creating the company brand. Namely, they are price, place, promotion, and product. Using these lets SMEs spread customer awareness in order to build influence over them. They need to do this at a strategic place as well as time when activity in the market is high.

Understand that business is likened to a game. They need to have a clear and strong strategy in order to have the capital, manpower, and structure in order to play this. As a budding company, their target market for now is small so is customer trust. In order to gain those, they have to study and understand the market.

To create a more defined picture, we are going to use online business as example. In this digital age, people only have to browse the web for viewing the latest products in entertainment, food, and fashion. Most importantly, this business does not require much in terms of capital. Hence, they can take advantage of solutions that are cost effective for implementation.

First, they market using social media. Most people in the planet, especially young adults, have one or two accounts on social media platforms which they use every day. They do so to be in the know for the latest trends and events. If the company does this, they can reach more than a hundred customers each day in the local and foreign markets.

Second, hire online media influencers. This is because they are popular among netizens wherein new posts in social media earn rapid number of views and comments. With the influencers, they are able to give a positive review about their product. This way, the company does not need to do more promotions. Understand that the influencers have the right to refuse them if they see that product is not what it is supposed to be.

Third, they need to entitle customers as brand ambassadors. Being a small company, this equates to not means of hiring prominent figures like actors as product endorsers. Hence, it is better to assign this to customers since they have an advantage of convincing people of their experience and reviews. As a result, product effectiveness is spread widely by word of mouth.

Fourth, they create their official website. Social media like Facebook has a different content than the website. There, customers can check the latest news and happenings about the company and their products. In addition, website traffic can be measured and determined to know how many people are viewing it.

Fifth is press release. The press is a way to let the customers know of their product. This however is only feasible once they have gained substantial profits, a physical office, and good reputation among the market. They then can do a product launch where they invite their partners, influencers, ambassadors, and the press.




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