If you've been on the Internet for any length of time, you've seen more than a few memes as well. Some of the most popular examples include Grumpy Cat and the Dramatic Chipmunk, but there are many recent examples that you might have seen your Facebook friends or Twitter followers share. Did you know, though, that they can be used by businesses as well? Before you get ahead of yourself, here are a few myths that online marketing companies can share. This information may prove useful for your own marketing purposes, too.
"Memes have only been around for a short time." You may believe that the earliest examples of memes date back to only the late 90s or early 2000s, but they are actually older than you might think. According to reputable authorities on marketing like fishbat.com, they go back several decades. Depending on who you believe, they started anywhere from 1921 to 1976. Regardless, to say that they've only just become popular would be an oversight.
"Memes only last for a short time." This isn't always the case. The truth is that while there are many memes that come and go, only serving as distant memories in the fast-paced world of the Internet, others have persevered. How many times have you seen people on Facebook share Willy Wonka pictures adorned with sarcastic text? This is an example of a meme, by some method or another, standing the test of time.
"Memes don't have an impact on business." It's easy to overlook memes as nothing more than jokes to share online, but this isn't all they're good for. In the hands of capable business owners, they can be used for more. After all, most people that are online know what memes are, so when they see companies they know use them, it's easy to become engaged. If they tie back to the products and services being offered, they can make a difference.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
"Memes have only been around for a short time." You may believe that the earliest examples of memes date back to only the late 90s or early 2000s, but they are actually older than you might think. According to reputable authorities on marketing like fishbat.com, they go back several decades. Depending on who you believe, they started anywhere from 1921 to 1976. Regardless, to say that they've only just become popular would be an oversight.
"Memes only last for a short time." This isn't always the case. The truth is that while there are many memes that come and go, only serving as distant memories in the fast-paced world of the Internet, others have persevered. How many times have you seen people on Facebook share Willy Wonka pictures adorned with sarcastic text? This is an example of a meme, by some method or another, standing the test of time.
"Memes don't have an impact on business." It's easy to overlook memes as nothing more than jokes to share online, but this isn't all they're good for. In the hands of capable business owners, they can be used for more. After all, most people that are online know what memes are, so when they see companies they know use them, it's easy to become engaged. If they tie back to the products and services being offered, they can make a difference.
"Memes can just be built." One of the unique aspects about memes is that they become popular largely by chance. They have to catch wildfire, for lack of a better term, by being spread throughout the Internet. A meme can be something as simple as a picture of an animal; if it resonates with people, it stands a chance of becoming popular. Memes cannot be built like other forms of digital content, so this shouldn't be the intention.
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