This past September, the Internet was abuzz regarding Dunkin' Donuts changing its name to simply "Dunkin'." No matter what your viewpoint on the story may be, it's one of many instances when companies, which have been around for a long time, decided to rebrand in this way. Internet marketing companies will tell you that some changes have been more positive than others. Here are just 4 examples that are worth recognizing.
When it comes to the biggest company name changes in history, as recognized by names such as www.fishbat.com, Brad's Drink is a good place to begin. This was a soft drink brand established by Caleb Bradham, a drugstore owner, back in 1893. The soft drink in question became so popular that, today, it's well-known, albeit by a different name. If you haven't figured it out already, you may know it better as Pepsi.
If you think that you know everything about Nintendo, from its numerous consoles to seemingly countless video games, you may be surprised to know that it wasn't always a video game company. It started in 1947 under the name Marufuku Company, which was a distributor of hanafuda playing cards. Only a few years later, the company rebranded itself as Nintendo. Since then, the company has been responsible for the creation of many video game series that are still going strong today.
Another big name change that Internet marketing companies can recognize stems from a small website called AuctionWeb. It was founded in 1995 by Pierre Omidyar, who specialized in computer technology, with the intent to hold online auctions. What's interesting about AuctionWeb is that it was more of a side project for Omidyar, but the high traffic volume that the site saw helped it become something more. In 1997, its name was changed to eBay, and the rest is history.
It can be argued that Google is one of the most commonly linked names to the Internet, so it should come as no surprise that people would want to learn about its past. It was originally conceived, in 1996, as BackRup, a search algorithm developed by two Stanford University students. It was so advanced that it pulled up more relevant results that many search engines that were active at the time. The rest was history, as we know now this underground algorithm of sorts as arguably the most prominent search engine in the world today.
When it comes to the biggest company name changes in history, as recognized by names such as www.fishbat.com, Brad's Drink is a good place to begin. This was a soft drink brand established by Caleb Bradham, a drugstore owner, back in 1893. The soft drink in question became so popular that, today, it's well-known, albeit by a different name. If you haven't figured it out already, you may know it better as Pepsi.
If you think that you know everything about Nintendo, from its numerous consoles to seemingly countless video games, you may be surprised to know that it wasn't always a video game company. It started in 1947 under the name Marufuku Company, which was a distributor of hanafuda playing cards. Only a few years later, the company rebranded itself as Nintendo. Since then, the company has been responsible for the creation of many video game series that are still going strong today.
Another big name change that Internet marketing companies can recognize stems from a small website called AuctionWeb. It was founded in 1995 by Pierre Omidyar, who specialized in computer technology, with the intent to hold online auctions. What's interesting about AuctionWeb is that it was more of a side project for Omidyar, but the high traffic volume that the site saw helped it become something more. In 1997, its name was changed to eBay, and the rest is history.
It can be argued that Google is one of the most commonly linked names to the Internet, so it should come as no surprise that people would want to learn about its past. It was originally conceived, in 1996, as BackRup, a search algorithm developed by two Stanford University students. It was so advanced that it pulled up more relevant results that many search engines that were active at the time. The rest was history, as we know now this underground algorithm of sorts as arguably the most prominent search engine in the world today.
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